In 2025, American Vintage innovated, celebrated … and got us dressed. Before we step any farther into 2026, let’s take a moment to look back at this anniversary year.
Photos: American Vintage
A memorable year
2025 marked the 20th anniversary of the Marseille brand. To celebrate, American Vintage set off on a Birthday Tour around the world. An ultra-festive event to meet all the people who make the brand what it is … and to come together, united by shared values. For this special occasion, Mès Lesne created an original, lively and joyful choreography.
Photo: Anne-Sophie Guebey
A sporty year
At American Vintage, sport takes pride of place — and not just because it focuses on teamwork and surpassing yourself. The brand has spotlighted athletic feats for years. So, it was only natural for it to launch a collection ideal for all sports activities. A technical wardrobe of pieces that allow you to (sweat and) shine.
A visual year
Videos are part of our world. There was the 20th anniversary documentary, in which we followed Michaël Azoulay through different countries, but also new formats that showcase the American Vintage community. With AMV on the go, the brand goes to meet its ambassadors, including Manae Feleu and the duo Aki and Koichi.
A year of puppy love
Literally. Backed by the success of the Dogs capsule, unveiled at Le Bon Marché, American Vintage launches its Woof Club — and, with it, a series of pieces designed to dress canines … to the nines.
A year of collaborations
Now fully established as a lifestyle brand, American Vintage decided to collaborate with Topologie for a capsule. On the programme: practical and colourful accessories, as well as the iconic FIZVALLEY, reinterpreted in a pastel shade. The brand also worked with La Meulerie for various events, but also to create exclusive merch — and if you still don’t know who’s behind this Marseille cheese shop, find out here.
AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.