At American Vintage, we continue to turn the spotlight on contemporary creation. After granting a Photography Award at the Hyères International Festival of Fashion, Photography and Fashion Accessories at the Villa Noailles, this year we give carte blanche to six local artists to redo the windows of six of our stores in France and all over Europe. Here are their portraits.
Julie Brouant (@julie.brouant), at Paris Tiquetonne
Ceramist and illustrator, the artist revisits prints, colours and objects from the last century – with her own pop touch.
Her style: naïve, colourful, inspired by folk art.
What AMV represents to her: “I have some American Vintage pieces. I love the natural style and light colours.”
Her creation for American Vintage: “I used a range of luminous and restrained colours, selecting elements of my style that are the best match with the brand universe. I came up with a composition that’s a little airier and a more minimalistic than my usual work.”
— Discover Julie’s window at the American Vintage store at 62 rue Tiquetonne, 75002 Paris.
Mélanie Marasse (@mel.de.mars), in Aix-en-Provence
Specialised in murals and textile painting, she fills her illustrations with natural shades, which we find in the American Vintage DNA.
Her style: graphic.
What AMV represents to her: “I discovered the brand at the period of my life when I became a mother and when I could start buying beautiful, high-quality clothing for myself. For me, American Vintage is all about wonderful materials. Linen, cotton, soft wool, but also, and especially, vibrant colours.”
Her creation for American Vintage: “I was really inspired by the shades of the pieces in the collection. I based my work on a very 80s Memphis inspiration, which unites geometric motifs and bold colours.”
— Discover Mélanie’s window at the American Vintage store at 5 Rue Aude, 13100 Aix-en-Provence.
Mathilde Vesterskov (@bymathildevesterskov), in Copenhagen
With her curved creations, this painter emphasises women’s faces in a variety of formats.
Her style: abstract.
What AMV represents to her: “I love American Vintage essentials and the way the brand treats materials and colours. It’s like my holiday mood: between rest and relaxation.”
Her creation for American Vintage: “I focused on the idea of chilling and pleasure. I’m as much a storyteller as I am an artist.”
— Discover Mathilde’s window at the American Vintage store at Pilestræde 35, 1112 Copenhagen, Denmark.
Madalena Pequito (@madalenajpequito), at Lisbon Liberdade
Craving colours? Then you’re in the right place. This Lisbon-based painter revisits personal or societal subjects, backed by bright colour blocks.
Her style: pop and graphic.
What AMV represents to her: “For me, American Vintage represents a certain form of simplicity. Timeless pieces that you keep for years. I also love the way the brand plays with colours.”
Her creation for American Vintage: “I wanted to make something that reflects both my personality and my artistic vision by combining my paintings with AMV pieces. Hence the trees and leaves, which echo the brand’s authenticity.”
— Discover Madalena’s window at the American Vintage store at Av. da Liberdade 11A, 1250-139 Lisbon, Portugal.
Elenia Beretta (@eleniaberetta), at Berlin Mitte – Women
This Berlin-based Italian artist is mainly influenced by cinema, old photographs, art in general and even literature.
Her style: colourful and surrealist.
What AMV represents to her: “I’m delighted to discover the brand through this project!”
Her creation for American Vintage: “I wanted to connect the brand to an experience with friends in a forest near a lake. For me, it’s a way of bringing nature into the city.”
— Discover Elenia’s window at the American Vintage store at Alte Schönhauser Str. 39, 10119 Berlin, Germany.
Laura Gee (@laurageeart), in London Covent Garden
Based in London, this visual artist explores nature, colour and emotions. Creations that spark joie de vivre and that highlight little moments of everyday joy.
Her style: poetic.
What AMV represents to her: “For me, above all, these are high-quality, timeless and colourful pieces. They prove that everyday clothing can be full of joy.”
Her creation for American Vintage: “I was inspired by summer and nature. I love the American Vintage colour palette, which was my starting point for the window.”
— Discover Laura’s window at the American Vintage store at 21 Floral St, London WC2E 9DS, United Kingdom.
AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.