American Vintage launches its kids’ line!

Just for cool kids4761

American Vintage has been dressing men and women since its creation in 2005. Now, kids get their own AMV basics too.

 

In 2022, American Vintage style also comes in a mini version. Our wardrobe essentials are now reinterpreted for kids in our star materials: jersey, fleece, knitwear and denim.

“I followed my instinct and drew inspiration from my previous children’s fashion collaborations. I focused on the essentials: pieces that kids can wear all year long and then hand down to their siblings.”
— Pauline Savignet, women’s and children’s designer at American Vintage

A mini (and unisex) wardrobe

The natural shades are a perfect match for all styles and tastes. T-shirts, sweatshirts, adult joggers… In all, the American Vintage creation studio developed 33 references, in sizes ranging from ages 3 to 11. Clothing that kids can play, run and learn in, free to move as they wish.

The cherry on the cake? Family moments and fun experiences for big and small will be offered in certain stores all over the world.

Family-focused campaigns from the start

While kids’ pieces are new this season, American Vintage has been showcasing cool kids for several campaigns now. This autumn/winter, it’s time to (really) include every member of the family.

Discover the kids collection fall-winter 2022-2023

 

AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.