AMV Woof Club opens its doors at Le Bon Marché Rive Gauche

A pop-up for dog lovers. An essential Parisian store. A capsule of canine accessories. A Marseille touch. American Vintage unites four of its favourite ingredients for its next event. There’s just one thing to say: woof!

Cover photo: American Vintage

Je t’aime comme un chien

Loosely translated as “Puppy Love”, this is the next exhibition to check out at Le Bon Marché. As of 6 February, the historic Parisian address is going dog-crazy … and inviting its brands and partners to invent spaces, collections and pieces for our furry friends. A great way to (bow-)wow doggies, humans and, of course, the AMV teams.

AMV Woof Club: a 100% canine pop-up

For six years now, the American Vintage head office has been dog-friendly. This was a no-brainer for the Marseille brand, which is delighted to join in the fun at the Parisian store. Set up on the third floor of Le Bon Marché, AMV Woof Club presents its first capsule collection of canine accessories, along with some key pieces from the collections for women, men and cool kids.

Matchy-matchy with your doggy

In addition to its pop-up, American Vintage and la mutt announce a custom-creation workshop. The two Marseille brands bring the sun of southern France to Paris and make exclusive pieces: leads, collars and souvenirs in your choice of colour and size.

Discover the American Vintage pop-up from 6 February in the exhibition space.
Le Bon Marché Rive Gauche at 24, rue de Sèvres – 75007 Paris.

AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.