American Vintage takes you behind the scenes to see how its essentials are made. In this ‘AMV Factory Tour’ video series, we meet the women and men behind the Marseille brand: a focus on know-how and personal snapshots rolled into one. For this fourth episode, we head to Morocco, where the weft and weave, delicate “flou” pieces and some of our denim creations are manufactured.
Photos: American Vintage
Woven materials and flexibility
In the Moroccan factory, we meet Wiaam, Samira, Ismail and Ismael. In teams, they work on all the woven materials and help produce our pieces with sleeves, part of our denim collection, satiny materials and corduroy. This wide-ranging work gives them a fairly global vision of the Marseille brand’s universe.
AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.