For spring/summer 2020, American Vintage dreams up a retro sportswear wardrobe for a casual silhouette. Skin bares itself. Cuts are made for movement. Style stops taking itself too seriously. In short, the perfect attitude for summer.
Sporty details, cool spirit
It’s all in the details. Subtlety over obviousness. The feel of waffled cotton. The suppleness of thick fleece, which falls perfectly, as if weighted. The cocooning hood of a hoodie. Elasticated ribbing that cinches oversized cuts at the wrists and waist and encircles the necks.
A sporty 80s spirit adapts to daily life in the city with shorts worn high on the thighs, the reassuring texture of terry cloth or the worn, vintage effect of cotton canvas. A loose two-tone T-shirt contrasts tones of blue, grey or pink with the sunny streets of a Southern city, filled with lazy summer charm. Applied on second-skin pieces, a flocked trim with the “AMV Camp” logotype slides over the fabrics for shirts that show off retro insignia, like American school or summer camp uniforms.
Natural or technical materials
Developed with natural materials, such as smooth, ribbed or waffled cotton, this wardrobe lets the body move and the skin breathe freely. While more technical fabrics, such as polar fleece, a flowing windbreaker or taffeta, reinvent the utilitarian look, ready to stand up to the chillier moments of summer.
Inspired by sport but cut for the city, these pieces become the urban outfits of new-generation fashion.
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