This year, the style team travelled to Seoul and Tokyo, where they got all the inspiration they needed to design the 2026-2027 autumn-winter collection. Ready? Let’s go.
Photos: American Vintage
This season, the AMV universe is muted, with warm shades of brown, purple and burgundy. A palette refreshed with softer tones, including azure, parma violet, Provence lavender, ecru, butter yellow, sands, pinks and pastels. Just the right ingredients for three key universes.
Pyjama party time
Poplin is the star of this collection. Developed for several seasons with the ZATBAY pieces, it now comes in an Aqua Stripe version on shirts, shorts, long-sleeve blouses, shorts and skirts (NURWAY) … But, also, side by side with Soft Stripes on roomy shirts and scoop-necked blouses (SOABIRD). Pieces that go perfectly with flowing, silkier materials in tender shades. New delicate prints also make their debut. Tiny pink flowers with Maya, notably on the RENBAY skirt, but also Stella, a gingham revamped with big bouquets on the RENBAY Bermuda shorts. Silhouettes borrow from nightwear and pyjamas, with voluntarily baggy shapes that are great to wear all day long.
Camping
American Vintage continues to develop a more technical offer, notably with pieces dedicated to outdoor activities. Among the star creations of the season, we find YUP, a sleeveless puffer with a straight cut, also available in a cropped version. Slightly retro tops and bottoms to mix and match with a sportier wardrobe — including elasticated-waist joggers (ATUBAY and FUX), mini-shorts (ATUBAY) paired with sports bras (VITOW) and warm jumpers (NIBY). A spontaneous approach that’s great in the city and the countryside. As for the colour palette, it conjures up walking trail landscapes and the great outdoors, from moss khaki to sky blue, by way of sunny orange and eggshell yellow.
Destination Camargue
Looking for an authentic wardrobe that subtly combines unbridled nature with the poetry of summer? You’re in the right place. Here, the colour palette wavers between natural tones and earthier shades — a delicate touch that breaks up rougher pieces. This contrast stands out in the silhouettes: lightweight tops are worn with a button-up shirt under a denim maxi-trench. Knitwear becomes incredibly fluffy, like VITOW, in a purple brown. The perfect representation of proud and modern femininity, in which workwear goes far beyond 9-to-5.
AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.