September will be cool, comfortable and colourful — take our word for it. Here’s a starter list of the pieces you’ll want to add to your wardrobe.
Photos: American Vintage
For women
First piece to pull on: the SOABIRD cotton-blend button-up shirt, spruced up with Soft Stripes that live up to their name — and, good news, it’s also available in the men’s and kids’ sections. Wear it with the LOFWAY denim outfit, which comes in two washes, or a YUPIBAM technical sleeveless puffer in a cropped or straighter version and new shades (Atmosphere blue and Gingerbread brown). Lightweight and flowing, the ORZY suit is perfect for an extended summer, while our VITOW wool and alpaca knitwear is ideal for cooler days. Among the latest additions to this line: a loose-fit crew neck sweater and a shorter straight-cut jumper. Last but not least: the vintage fleece JITBAY in smoky or washed-out colours (Lemonade yellow, Vermilion red and Ash grey).
For men
Summer stretches out before switching to autumn. With this in mind, AMV included cotton fabrics in River stripes to its autumn-winter 2026-2027 collection, namely NURWAY — in short shorts and ultra-comfy trousers. For back-to-school time, denim gets softer than ever. LOFWAY brings jogger-style trousers and an oversized button-up shirt (both in a Khaki wash) to the men’s wardrobe. As for outerwear, because it won’t stay sunny forever, American Vintage created YUPIBAM, a lightweight and technical sleeveless puffer, and AYANY, a mid-length trench in a wool blend, just right when heading back to the office.
For kids
This season, lots of adult pieces find their way into the wardrobes of AMV cool kids. For example, the LOFWAY shirt-trousers outfit in cotton: the suit of the season comes in denim with ecru topstitching that contrasts with the Khaki or Pink wash. The YUPIBAM puffer jacket is also the same as the men’s version: as lightweight as ever, it will knock their socks off in a kid-friendly Reptile green. For maximum comfort, choose the BAPTOWN outfit: a jogger, a crew-neck sweatshirt or a zip-up jacket … or DAMSVILLE pieces, which are sporty, lightweight and fluffy. On the programme: straight-leg trousers and a jumper (with short or long sleeves) in four original shades (Bamboo, Blue, Love and Carbon).
AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.