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For its 10th Anniversary, American Vintage is launching a series of projects and animations which will take place throughout the year.
Our creative team has chosen to highlight each American Vintage women’s personalities, who have been authentic muses inspiring the brand from the beginning, through 10 adjectives: Radieuse, Fière, Insouciante, Libre, Décomplexée, Folle, Voyageuse, Ténébreuse, Artiste, Décalée…
Those 10 “Ames” (souls) will be the subject of a fleeting artistic design on the whole stores windows, from April 29th. We hope many of you will come to see and be part of this experience!