1 colour, 5 crushes: ecru

This autumn-winter, we’re going back to our roots with one of the most well-loved shades at American Vintage: ecru. To wear it is to love it: just look at our crushes of the moment.  

Cover photo: American Vintage

#1: American Vintage ecru

Ecru, the natural colour of unbleached fabrics, is one of the favourite shades of the AMV style team — perfect to give a twist to more vibrant silhouettes, in any season.

Photo: American Vintage


#2: Hôtel Massé

Just opened in the 9th arrondissement of Paris, at the heart of the Pigalle neighbourhood, Hôtel Massé has already won the hearts of tourists and locals alike. What do we like best about it? The wonderfully minimalist interiors, subtly contrasted with a few touches of colour. Everything it takes to tempt you to book one of the rooms this autumn, where you’ll find a mini Plaq chocolate bar waiting for you.

Hôtel Massé – 32 bis rue Victor Massé, 75009 Paris
Photo: @cobeyarner for Hôtel Massé

#3: Paintings by Guim Tió Zarraluki

This Barcelona-based Spanish painter has a penchant for the strange and bizarre. Yet, his characters are embedded in poetic pastel atmospheres, where ecru whispers here and there or dominates in colour blocks. Paintings that analyse the relationship that each person has with their environment, whether intimate or more collective.

Photo: @graysc.de

#4: The Man Who Planted Trees by Jean Giono

Throughout the thirty or so pages of this book, an anonymous narrator recounts his journey between the Alps and Provence, lands where lavender grows freely. On the way, he meets a shepherd who plants trees to bring life back to a region suffering from drought. A touching portrait to read and reread this season — before starting a Jean Giono reading marathon perhaps.

#5: Ann Vincent candles

Crafted in soy wax, the candles by this Flemish artist are both elegant and very playful. Designed like works of art, these totem-like sculptures transform into exceptional objects that can be burned or left as is. If you haven’t done your Christmas shopping yet, here’s a sign to start hunting for presents that are original — and artisanal.

Photo: @annvincent_

AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.