1 colour, 5 crushes: neon

This season, a few neon flashes contrast with warm materials in natural shades. Presenting our most fluorescent crushes of the moment. In a word, they’re obsession-worthy 

Cover photo: Luca Campri

#1: American Vintage neon

“Like a jolt of electricity, neon pumps up an outfit. It electrocutes and energises any silhouette. At American Vintage, each person can wear it in their own way: soft with denim, bold with an all-over look or as sportswear. A strong inspiration that conjures up sweet teenage memories.” 
— Pauline Savignet, women’s and children’s style manager at American Vintage

Photos: Luca Campri for American Vintage

#2: The new Nuances café in Paris

Following the success of its first two locations, the teams behind Nuances café inaugurated a new spot several weeks ago. You’ll find it in the 8th arrondissement of Paris, just steps away from the famous Avenue Georges V. Open the glass door to discover an incredible neon setting, where you can enjoy coffee and a pastry, here or to go. 

Photos: @cafenuances

#3: The book Donald Judd Spaces 

Reprinted several months ago, this massive design bible is a visual survey of all the places where Donald Judd lived. Although based in New York, the designer purchased several properties in Marfa, Texas. Legend has it that he bought all these houses in the South to store his collections of objects, without actually having to live there … 

Photos: Yvon Lambert


#4: Dan Flavin’s fluorescent structures

American artist Dan Flavin has made fluorescent tubes his trademark. “One might not think of light as a matter of fact, but I do. And it is, as I said, as plain and open and direct an art as you will ever find,” he stated in 1987. His works can be found at the Chinati Foundation (Marfa) and the Fondazione Prada (Milan). 

Photos: Alexane Pelissou

#5: The pop scenes of Les Amours Imaginaires

Genius director Xavier Dolan surprised the cinema world with his second feature film, Les Amours imaginaires, in 2010. At the tender age of 21, he concocted a contemporary tale with a vintage aesthetic. A love triangle conveyed in plural form in a film punctuated by scenes with neon lights. Simply sublime. 

Photos: Les Amours Imaginaires, Xavier Dolan

AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.