1 colour, 5 crushes: pink

This season, pink comes in an array of endless shades in our collections: from the most pastel to the most in-your-face. Prepare for a love affair with pink. The proof is right here in our pink crushes.

Cover photo: Jonas Unger, for the American Vintage SS23 Kids collection

American Vintage pink


Photos: Jonas Unger, for the American Vintage SS23 collection: DADOULOVE coat in cotton candy, IZUBIRD hoodie and IZUBIRD joggers in vintage sweets.

Pale pink, tangy pink, neon pink: there’s a signature pink for every personality. Now considered a universal colour, it’s featured on a variety of pieces in the Spring/Summer 2023 Men’s collection: “Soft and reassuring, pink traces out the silhouette of an optimistic man. It can be worn from head to toe or more discreetly, paired with ecrus or charcoals,” explains Marion Rougerie, at the head of our style team.

Furniture by Polina Miliou

This young Greek designer and sculptor creates organic furniture out of papier-mâché with a focus on colour, spontaneity and gestural expression. It all began when she decided to make objects for her own apartment. Today, she is as passionate about her work as ever.

The book “All About Love: New Visions” by bell hooks (published in France by Éditions Divergentes)

For bell hooks (a name that she chose and purposely writes in lower-case letters), love is not a feeling, but an act. In this work, she deciphers the patriarchal culture and contrasts it with healthy relationships – all while mixing philosophy and psychology.

The Meshuga restaurant in Paris

A modern deli, exactly what was missing on the Left Bank of Paris. Comfortably nestled just south of the Luxembourg Gardens, this new Parisian spot lives up to its name. In Yiddish, meshuga means “totally crazy”. On the menu: mouth-watering sandwiches (from hot dogs to grilled cheese sandwiches by way of lobster rolls) and deliciously drippy sundaes.

3 Rue Vavin, 75006 Paris

The exhibition “Rose is a rose is a rose” at MAC VAL


Through 14 May, MAC VAL (Contemporary Art Museum of Val-de-Marne) is exhibiting a selection of 23 engravings commissioned by the department for the Roseraie du Val-de-Marne rose garden. For the occasion, the museum’s Salon has been made over like a box of candy. A poetic stroll whose name is a clever nod to Gertrude Stein’s famous quote.

Place de la Libération, 94400 Vitry-sur-Seine

AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.