This year, American Vintage sets the scene and reaffirms its presence in the international artistic and cultural arena. After Hyères and the Festival of Fashion and Photography in April, the brand now turns to cinema.

For the 70th International Cannes Film Festival, American Vintage teams up for the second year in a row with L^A.M.E, Atelier des Merveilles Ephémères” (“Ephemeral Wonder Workshop”).

A lush green paradise just steps from the Croisette, L^A.M.E is a venue for live concerts, exhibitions and unique experiences during the entire duration of the festival. American Vintage joins the festivities and sets up a pop-up showroom in the space to present its S/S17 collection. A perfect opportunity to meet the artists it has worked with all year long on a variety of movie projects. The brand will also sponsor two key events during the Directors’ Fortnight: the art opening of artist YASSINE MEKHNACHE, invited by L^A.M.E, and the LES JAMS DE L^A.M.E party!