For almost four months, German director Nicholai Fischer followed our founder and CEO Michaël Azoulay on a journey throughout France and abroad. The result? An authentic documentary only available here.
Photos: American Vintage
A trip around the world
How does one tell the story of a brand’s 20th anniversary? American Vintage found the perfect answer: with a sincere documentary focused on people. Michaël Azoulay travelled to Paris, Los Angeles, Antwerp, London and Brussels — after visiting his hometown of Marseille as well as Signes, home of the AMV headquarters.
A full programme
A documentary that lasts a total of 46 minutes. After returning to American Vintage’s roots in Marseille (and its first offices!), Michaël Azoulay talks about the historic stores and key periods of the brand. The 20th anniversary collection, the day-to-day life of the teams, and the individuals who made AMV what it is today: subjects filmed with touching honesty. In short: 4 months, 7 destinations, 1 director, and 20 years of stories, for a documentary that you can watch right now.
AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.