Autumn/winter 2024-2025 by AMV

An ode to memories – the ones that we bring back to life and the ones that we want to create. The new American Vintage collection took shape with this image. An autumn/winter 2024-2025 season that turns the spotlight on exploration.

Photos: Pepe Lobez for American Vintage

The inspiration

This new collection takes the form of three moments, three journeys, three explorations. First, a field trip in the countryside. Then, the swinging London of the 1960s. Finally, American Vintage ends its trip in a world where simplicity reigns supreme: a vision of elegant and minimalist style.

The material

“This season, we introduce new materials in different themes. They are worked in different ways, of course, but they give us an underlying thread that runs through the entire autumn/winter 2024-2025 collection,” explains the American Vintage style team. A great way to bring in new textures, to mix and match to your heart’s desire.

The colour  

A key element of American Vintage collections, colour is big and bold this season. Timeless whites and ecrus are spiced up with greens (neon, khaki or peacock), reds (rosé or burgundy) and browns (peach or hazelnut). An invitation for everyone to try out a monochrome silhouette with varying and contrasting shade gradations.

 

AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.