Campaign F/W 2017


American Vintage unveils its new Fall/Winter 2017 campaign.

Once again, American Vintage calls on photographer Julia Champeau, this time to showcase its Fall/Winter 2017 collection. Set in an absolutely wild landscape, the campaign was shot in the midst of luxuriant nature, between tall grass, wood cabins and horses roaming free.

Nuria, Charlie, Kiki and Yanniek wander over the land like four members of the same tribe, soul-searching, daydreaming and bonding. In this setting, steeped in nostalgia and emotion, they continue to drift, almost getting lost in the surprisingly familiar and comforting prairies. Bathed in discreet light and exhilarated by a light breeze that begins to whip through the air, the friends walk with a light step. Time seems to stand still. Under a heavy sky, they slip into layers of knits and wrap thick scarves around their necks. The green and ochre colors, as well as the collection’s mix of materials, harmonize perfectly with the landscape, which stretches as far as the eye can see.

The five scenes convey serenity and introspection, as well as sensuality. Launched on August 28th, the enigmatic campaign is an invitation to get away from it all.