AMERICAN VINTAGE UNVEILS ITS SPRING SUMMER 2017 CAMPAIGN
“This season, American Vintage makes a stopover in Rayol Canadel, between Lavandou and Cavalaire. A unique place, where luxuriant nature meets the sea.
Rayol made a conscious choice to preserve this abundant and diversified nature. An invitation to travel and discover that perfectly reflects the American Vintage world.
In this almost pristine landscape, photographer Julia Champeau stages a group of four characters with bold personalities. Three girls and a boy who meet each other, do some soul-searching and set off on an adventure. As if cut off from the rest of the world, they enjoy the bounties of nature. The campaign’s sensitivity and emotion vibrate on each face, bathed in warm, comforting and poetic light.
Rich vegetation adds depth to the clothing, while a mixture of textures offers striking contrasts. The natural and raw materials seem to echo the wild landscapes. The beach and sea tempt you to get away from it all… Soft colors and layers discreetly pair up with stripes, the star print of the season.
The five scenes that illustrate this campaign overflow with freshness and spontaneity. A breeze of freedom blows over the American Vintage summer, where naturalness plays the leading role. A real return to the source.”