American Vintage takes you behind the scenes to see how its essentials are made. In this ‘AMV Factory Tour’ video series, we meet the women and men behind the Marseille brand: a focus on know-how and personal snapshots rolled into one. For this second episode, we head to Bulgaria, where our knitwear is manufactured.
Photos: American Vintage
From knitting to finishing
“AMV? It’s a love story”: this is how Grégoire, an employee in this Bulgarian factory, talks about his relationship with the Marseille brand. All American Vintage knitwear is produced here, from A to Z. When the bundles of yarn arrive, they are knitted, before being ironed, brushed and undergoing any last steps. The result: soft cardigans and jumpers with a perfect feel and colours that are natural, neon or heathered.
AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.