Philosophy

AMERICAN VINTAGE : WHEN SIMPLICITY IS A REQUIREMENT

Picture a woman; a radiant, beautiful woman without artifice, in the bare light of her beauty. A fulfilled woman feeling good about her body and her life in general, regardless of her age. A natural beauty whose outlook is not depending on what she’s wearing.

This is what American Vintage is about : easy, bearable and timeless pieces with enough twist do adjust smoothly to all personalities. A readyto- wear brand that truly has its feet firmly planted in this day and age. A brand reviving the very best of simplicity and authenticity with 6 keyprinciples.

A SUITABLE, BEFITTING PRODUCT

What is easier than making a T-shirt one’s own ? It is the most universal piece of garment as it fits everyone. Season after season, American Vintage has made this seeming simplicity their key principle offering a wardrobe full of basics and essentials but always with a fashion twist (an intricate detail, a fit effect, a color) celebrating their singularity.

A FASHION THAT WON’T AGE

Betting on a basic essential, American Vintage made the choice of timelessness, with a product that will never goes out of style. The brand wants to last and leave its stamp on the industry. Thanks to a perfect balance between trendiness and timelessness, American Vintage style successfully withstand the test of time. They can be worn season after season without being outdated. What makes the difference ? Each and every personality.

A FASHION LABORATORY DEDICATED TO WOMEN

It actually took some nerve to design a T-shirt, which is a typical unisex piece of garment, with such a feminine and airy cut, but American Vintage flourishingly did it ! Since then, season after season, American Vintage has redefined the definition of basics playing with textures and adding special features, a gather here, a pleat there. Cotton remains the main focus, the main subject for developments, prone to tests and improvements. But all clothes are treated with special fading and pigment processes for a finish always more vintage.

A UNIFYING BRAND

Thanks to a clever melange of chic and authenticity, American Vintage doesn’t age and is transgenerational. Casual, trendy or stylish, no matter what her style is, a woman can always pull off an American Vintage look, making it her own, adjusting it to her own singularity and charm. Not the other way around.