S/S 2017 Men


In search of new experiences, the American Vintage man explores the american territory this summer.

He kicks off his journey below the wall street skyscrapers in new york, where the neo-suit is a must : blazer, shorts and t-shirt. This modern man gives a casual touch to office wear, leaving room for more comfort and fun. He wears a linen shirt with a small stand-up collar over wide, flowing trousers for a relaxed yet sophisticated look. At lunchtime, it’s time for a workout in central park. At the end of his workday, he slips away into the night. In the city that never sleeps, he opts for comfy, on-trend outfits. The silhouette is loose, large and flowing with a long colorful trench coat over openwork knit.


Next, we find him in California after a morning stroll on the beach. His stiff, heavy parka makes an impression over wide shorts in a “washed and faded” fabric. He chooses sporty pieces in cotton, fleece or linen with large and comfortable cuts, tailored for adventure. In his wardrobe, a honeycomb t-shirt, a technical windbreaker and a lightweight terry cloth sweater rub shoulders with a revisited short-sleeve shirt, which reaffirms his retro look. The materials are raw and natural, the cuts old school.

This season, American Vintage unveils a line that unites comfort and modernity for a feel-good summer. Jackets and t-shirts are longer, while trousers get shorter for a contrasting silhouette. The palette of soft colors highlights optical whites, beiges and blues. A collection for a man with multiple personalities: urban and dandy, but also relaxed and sporty.