As July comes to a close, all of France will be decked out in blue, white and red. With this in mind, American Vintage has come up with two key sports events.
Photos: American Vintage
An iconic T-shirt
“AMV SPORTS CLUB”: this summer, the essential American Vintage white tee gets splashed with colour. This limited-edition collector’s item will be sold from 26 July to 8 September in the stores of all French cities where the Paris 2024 Olympic and Paralympic Games will take place (Paris, Marseille, Lille, Lyon, Nantes, Nice, Bordeaux), as well as the Marseille-based brand’s website.
Cool down (and look cool)
From 24 July to 28 August, American Vintage will set up its juice bar at Le Bon Marché — in partnership with Mandarine Paris. On the programme: the sale of exclusive merch (T-shirt, canvas bag, baseball cap, cup and stickers) and ultra-fresh-squeezed juices. Visitors can also pick up a city guide to juice bars around the world. Essential for a proper cool-down after a workout.
Sports and AMV, a perfect match
For several seasons now, American Vintage has shared its values by honouring its own athletes, as well as others in carefully chosen partnerships.
AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.