The love story continues between American Vintage and photography. After its partnership with the Picto Young Fashion Photography Award in 2014 and the International Festival of Fashion, Photography and Fashion Accessories in Hyères for 4 years, the Marseille brand gives carte blanche to three young French artists. Rising stars with intriguing visions, Louise Desnos, Nicolas Kuttler and Charlotte Lapalus reinterpreted the AMV wardrobe this summer. Each spontaneously appropriated the pieces of the Spring/Summer 2019 collection, from poetic prints to timeless denim by way of the men’s line. We met them to gain a better understanding of their work.
Louise, how would you define your style?
Louise Desnos: I’d say that I have a rather instinctive style. I’m not the type to plan my photos down to the last millimeter. That would bore me. I try to adapt, but also to bring something personal to my subject. What I prefer is when people manage to forget that I’m there and I get a glimpse of their inner life, when they’re lost in thought.
How did you approach your collaboration with American Vintage? Why did you choose prints?
I’m fascinated by the interaction between bodies in photos. So I worked with two trios of girls, who aren’t professional models. The first is formed by three friends, because I wanted to show a close and authentic relationship that doesn’t always exist between pros. The second showcases three contortionists who are used to working together in order to add a sculptural dimension to the shots, like little scenes in which the body becomes an abstract figure. The prints made it possible to form spots of color to create volumes in relation to the girls’ bodies. To do this, I worked with my stylist friend Miguel Sham Lourenço. For the contortionists, the clothing echoes the surroundings and almost creates a camouflage effect.
What is your favorite American Vintage piece?
The Cupofty blue short-sleeved shirt with stripes! I’d wear it open in summer over a T-shirt. I also like the Kinouba, the green oversized sweatshirt. A great classic and so comfortable!
Nicolas, how would you describe your work?
Nicolas Kuttler : To sum it up, I’d say spontaneous, analog, personal and colorful.
What are your inspirations?
I love portraits and collages. I spend a lot (too much!) time on social networks. I love the idea of meeting a person, rather than a model, when I shoot. In this series, my friend Konstantin accepted to play this role.
How was the American Vintage shoot?
I immediately offered to take photos of the men’s line. I selected clothing that I would personally wear. Comfortable, relaxed and fashionable at the same time.
Charlotte, how and why did you become a photographer?
Charlotte Lapalus : Because I’m a passionate person. I was a notary public’s assistant for four years before leaving it all to go to photography school and dedicate all my time to photography. I capture moments. There’s something nostalgic in what I do. I’m always looking for something, without knowing exactly what.
What does denim represent for you?
It goes with everything, anytime and for everyone. There’s something universal about denim. Our jeans are marked by our lives. They take shape according to our habits and become one-of-a-kind pieces. We all have a favorite pair of jeans, the one that we don’t want to throw away even if it’s faded and has holes.
How did you end up collaborating with American Vintage?
I’ve been working with American Vintage for almost three years now, mainly for specific commissions. But, this time, I was given free rein: I could express how I see the brand and the freedom we have when it comes to wearing the clothing. When I get dressed in the morning, the first thing that comes to mind is: “Does this make me feel good?” This is exactly what I wanted to convey in this series.
AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.