During the 2020 edition, photographer András Ladosci swept up the American Vintage Photography Award at the Hyères Festival. He now unveils a 100% virtual exhibition exclusively for American Vintage.
“Green”: this is what Hungarian András Ladosci decided to call the virtual exhibition developed in collaboration with American Vintage. In all, ten of his photographs are displayed amidst a lush natural setting. We move amongst them as if in a fairy tale, soothed by organic music.
“When I think about this period, different gestures, voices and facial expressions come to mind. First, I started taking photos of friends, and then strangers, in touching situations,” explains the artist. This is how we are introduced to Charlie, Sarah, Flannery, Anna and a handful of strangers. The shots also feature the American Vintage clothes that we love so dearly: “They’re easy to wear and foolproof. They’re made to live in and that’s what I like about them.”
This intimate approach stems from his own experiences. After a 14-year career as a professional swimmer, he switched to photography. His idea? To infuse his creations with floating memories of chlorinated pools. This is exactly what appealed to Paolo Roversi, who presided over the jury of the 35th edition of the Hyères Festival. Winner of the American Vintage Photography Award, András Ladosci received a grant to take (and exhibit) a series of exclusive photos for the brand. He also benefits from a yearlong exhibition space in the Villa Noailles.
(Re)discover “Green” online, while awaiting the next Hyères Festival, which will take place from Thursday, 14 October to Sunday, 17 October 2021.
AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.