Spring/summer 2023, by AMV

After Barcelona and Berlin, the American Vintage team chose Athens as their next photo shoot destination. A new gallery of portraits reveals the look of the season, under the Mediterranean sun. 

Photos: Jonas Unger 

Street casting
Hercules, Ros, Nikos and Evdokia: these models for a day became the muses of a silhouette that you’ll want to keep forever. A way for American Vintage to accentuate the singularity, unique styles and bonds that unite them. 

Athens: a clear choice 
Jonas Unger, the German photographer behind this campaign, lived in this Greek city for several years. This season, his shots illustrate a realistic and spontaneous Athens, with a documentary feel.

Essentials for one and all
This spring/summer 2023, American Vintage enriches its kids’ collection, from age 3 to 13, in order to dress the whole family. Men’s and women’s classics have been reworked: a white T-shirt, raw denim and fleece make great additions to your wardrobe. Not to mention dresses in silky Cupro, deck chair stripes and mid-season jackets. You’re ready: let’s head to Piraeus.

Discover the collection

AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.