Only four weeks left until spring … Just enough time to declutter your wardrobes and make room for lightness. Soft materials, flowing cuts and slightly retro colours slip over bare skin. Silhouettes that are absolutely perfect for the sunny season.
Photos: American Vintage
Sun here, Lisbon there
American Vintage travelled to Portugal’s artistic capital to take portraits of the women, men and children who embody the many faces of the season. A singular and multi-faceted street casting that tells the story of a collection that’s extremely cool — just like Lisbon.
“Once again, we turned to Pepe Lobez, a photographer we love at American Vintage. In parallel, our go-to video artist Thomas Lachambre captured the essence of this new collection in movement.”
— Jenny Lazzarelli, Image Manager at American Vintage


A sweet summer
We step into the sun with the flirty feminine looks of Delicatessen. Flowing, voluminous and ultra-soft materials, such as velvet and fluffy knitwear. Colours from butter yellow to vintage marshmallow pink by way of vintage splash blue, shades that dress up the polka dots and stripes.
Summer continues with a clear nod to the south with Farmers Market and its pieces that pay tribute to the slow pace of Provence. Between fruit and floral prints, the sunny tones reveal a vintage strawberry red, a lemongrass green and a melange atmosphere blue infused in comfortable and free-moving pieces.
To make this season one to remember, we head to the 80s. With Laundry, silhouettes go deliciously retro. Peach yellow, neon petunia pink and Provence violet stand out on knitwear, denim and fleece.
A relaxed season
For men, we start by slowing down. The Calm in Chaos wardrobe is the ideal uniform for leisurely strolls and a chill attitude. Here, cotton, fleece and denim. There, a palette of pastel tones, from ecru to café au lait by way of nettle green.
To prepare for summer adventures and fun, Countryside Gateway unites the best of technical fabrics and rugged wear. Lettuce green, canary yellow and terracotta brown take their marks on waterproof materials ready for the great outdoors.
And to take a real break from work, we slip into Summer Lab, a wardrobe that’s definitely out of office in several shades of grey, from Mirage to Caviar. The wide cuts, cotton and stripes are an irresistible invitation to take your time … in the sun!

AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.

