Style: the California look


Soft materials and essential cuts with a sporty influence. A breeze of California coolness blows through the autumn/winter 2020-2021 wardrobe.

Cosy softness. Cocooning materials. This autumn/winter season, American Vintage adopts the Californian way of life and weaves its peaceful aura into the brand’s fleece sweatshirts and other second-skin textures. Thrown on without a second thought, the clothing borrows sportswear influences from the 1990s and 2000s with its heather grey cotton fleece, marshmallow springiness or peach-skin feel.

Sensual without being sexy, colourful without being flashy, this chill-out ambiance highlights the brand’s neutral colours for endless layering, from mouse grey to pastel tones.

A cropped sweatshirt, flowing tracksuit bottoms and fitted cycling shorts mix and match, adapting to everything, like an ode to simple and instinctive L.A. easy wear. The borders between outside and inside, day and night, casual and formal, fade into the distance. Simplified to the extreme, the silhouette focuses on the essential: accompanying the body in constant comfort. You’ll want all of these impeccably draped, go-to pieces, which unite casual homewear and a pragmatic utilitarian style.

AMV Journal is a space dedicated to encounters, discovery and travel. Every week, explore the musts, portraits and inspirations of American Vintage and its creation studio.