Style : the subtle art of “ready-to-dye”


Boosted by a vibrant colorama, American Vintage’s spring/summer 2020 collection turns the spotlight on overdyed denim canvas. Dipped in colour baths after their creation, these cotton pieces in monochrome summer tones structure the entire collection.

Pop dyes

We’ve already seen it raw, stonewashed and bleached. But, this season, denim strays off the beaten path in the form of a skirt, dress, short-sleeved shirt or sleeveless jacket in bright colours more intense than ever before. This overdyed denim, the star fabric of the season, is the obvious choice for a silhouette with nonchalant yet edgy elegance. Thinner, suppler and soft to the touch, it makes a statement in Atlantis blue, lychee pink, tender green or camel. Chic, utilitarian or workwear… Style goes casual, revealing contrasting topstitching and saturated cuffs.