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American Vintage’s 10th anniversary is all about friendship and sharing. We are taking the opportunity to ask 10 young designers to work with us on an exclusive joint project.
Our brand has developed around strong values that led to immediate success and that still define our identity today. American Vintage is more than just a clothing brand – it’s a state of mind, an experience, an attitude – and we naturally wanted to develop an original collection around these values.
To mark our 10th anniversary, American Vintage will be adding its pure, light and quirky touch to a series of everyday items, to take our vision beyond the world of fashion. We will be revisiting intimate objects such as underwear or jewellery, a designer lamp or a candle, bringing our unique approach to a range of products whose colours, materials and pure forms reflect our identity.
The project has given us the opportunity to seek out young French designers who are known for their bold choices and desire to improve everyday life. This major collaborative project is all about sharing know-how and experience, in a partnership between different brands who share a taste for simplicity, modernity and authenticity. This shared desire for quality and an eye for detail have given rise to a unique capsule collection that takes a new approach to the world of each brand, bringing together the American Vintage spirit with the iconic objects created by its partner brands.
The products created will be available from the middle of September 2015 in a selection of American Vintage stores in France and around the world, and on the American Vintage website
