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#JAI10ANS
For its 10th Anniversary, American Vintage is launching a series of projects and animations which will take place throughout the year. The program contains all kind of projects: a unique capsule collection, a collector Tee-shirt and an exclusive playlist are waiting for you from April 29th among other surprises.This anniversary is the perfect occasion to thank all the American Vintage women, those who have been following the brand since the beginning and those who will start to follow it from tomorrow. A series of projects were conceived of to pay tribute to those women and enable them to be part of the festivities.
Our creative team has chosen to highlight each American Vintage women’s personalities, who have been authentic muses inspiring the brand from the beginning, through 10 adjectives: Radieuse, Fière, Insouciante, Libre, Décomplexée, Folle, Voyageuse, Ténébreuse, Artiste, Décalée…
The capsule collection of the 10 “Ames” will be presented and available in May.
In order to embody the spirit of the collection, an important casting has been organized to unearth the 10 muses who will represent the American Vintage “Ames” in an exclusive campaign. This is an opportunity for every woman to allow their personality to be shown by becoming a muse for a day.
Those 10 “Ames” (souls) will be the subject of a fleeting artistic design on the whole stores windows, from April 29th.
We hope many of you will come to see and be part of this experience!
We have all been 10 years old, what about your 10? American Vintage invites you to share your experience in its Anniversary Contest very soon. You will have the opportunity to win many prizes, including the Collector “J’ai 10ans” Tee-shirt. Enroll now to be the first updated !
Getting old is great, but you need to keep your mind young] claimed Michael Azoulay, who dedicated himself to encourage young people and artistic creation. American Vintage shifts toward a firmly artistic trend and develops collaboration projects with new artists from different backgrounds. You will have more information at the end of the summer holidays, for now you can listen to our emerging artists summer playlist.