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For its 10th anniversary, American Vintage reveals its team-oriented and dynamic Autumn-Winter 2015 campaign.This new series profiles a mixed and multi-generational group with strong personalities who communicate our brand’s emphasis on diversity. Determined poses and deep stares, seemingly frozen in time, suggest a connection between the models which unleashes a powerful energy. The two men wear identical clothing and proudly don their uniform of basics, a striking contrast to the sophisticated looks of the three women in the centre of the image, who light up the scene with a flurry of bright colours. This campaign highlights the flagship pieces of the Autumn-Winter 2015 collection, celebrating basics, knitwear and more stylish items – perfectly evoking the multi-faceted American Vintage wardrobe, which plays with codes and dares to mix styles, for a result suited to all personalities. In line with the brand’s energetic and youthful spirit, the different scenes take place in a thoroughly urban playground. Christian Anwander, a young photographer from the ATOMO agency, shot the campaign, drawing inspiration from the 1960s New York underground scene and giving it a new twist for a resolutely stylish and avant-garde result.
