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campaña O/I 2016

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AMERICAN VINTAGE UNVEILS ITS NEW A/W 16 CAMPAIGN

Photographer Julia Champeau stages the silhouettes of winter 2016 in a desert-like mountain landscape. Three young women and one young man with distinct and striking qualities give an intense touch to the new American Vintage campaign. In search of adventure and freedom, they explore the grandiose and breathtaking setting together.

Against the arid backdrop, the silhouettes and clothing find full expression. Each face, bathed in warm, comforting and poetic light, conveys the sensitivity and emotion of the campaign.

Like a bold return to the basics, the style is pure, the shapes authentic. Fine essentials layer together and envelop the heroes in delicate and timeless colors.

Steeped in sincerity, this campaign echoes the brand philosophy: to offer natural materials in infinite shades, in which American Vintage men and women can reinvent themselves each day.

In all, five visuals illustrate the season’s essentials: pieces that adapt to all personalities and all styles, once again – and as always – uniting simplicity and character.

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